According to the latest Brand Finance Global City Index, Singapore has established itself as the sixth most-esteemed city in the world in terms of branding. This index, published by London-based brand consultancy firm Brand Finance, evaluates cities based on their brand power and public perception.
The survey for this index was conducted worldwide in September, with 15,000 individuals from 20 countries participating. They ranked 100 cities based on key performance indicators that reflect how desirable each city is as a place to live, work, study, visit, retire, and invest in. The participants were also asked to associate specific attributes with each city, choosing from a list of 45 qualities grouped under seven pillars, including Business & Investment and Culture & Heritage.
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Singapore’s overall ranking was largely boosted by its strong performance in the Business & Investment pillar, placing third in the world. Factors such as the ease of doing business, economic strength, and supportive environment for start-ups were considered under this pillar. The city also ranked highly for its low crime and violence rates.
Alex Haigh, the managing director for Asia Pacific at Brand Finance, highlights Singapore as the “crown jewel” of the ASEAN region when it comes to city branding. He also adds that with its impressive economic growth, investment appeal, and world-class infrastructure, Singapore solidifies its position as a leading global financial center.
Globally, London maintained its top spot as the most prominent city brand, followed by New York, Paris, Tokyo, and Dubai.