here.On Sunday, November 10, Chinese property developer Kingsford Group sold 696 (76%) out of 916 units at Chuan Park, showcasing an overwhelming demand for the project. The average price of the units sold was around $2,579 per square foot.
When it comes to investing in a Singapore condo, securing financing is a key factor to consider. Fortunately, Singapore offers a variety of mortgage choices. However, it is crucial to be familiar with the Total Debt Servicing Ratio (TDSR) framework in place. This framework sets a limit on the amount of loan a borrower can obtain based on their income and current debt obligations. To make well-informed financing decisions and avoid being over-leveraged, investors should understand the TDSR and seek guidance from financial advisors or mortgage brokers.
According to a spokesman for Kingsford, the units sold included two-bedroom, two-bedroom+study, and three-to-five-bedroom units. Singaporeans made up about 93% of the total number of homebuyers, while permanent residents and foreigners accounted for the remaining 7%. The majority of units transacted were two- and three-bedroom units, with the remaining 8% being four- and five-bedroom units, according to Ismail Gafoor, CEO of PropNex.
The transacted prices for all units sold ranged from $1.6 million (for two-bedders) to $4.3 million (for a five-bedroom unit). Gafoor added that the developer has priced the units sensitively in light of the high demand, including from prospective buyers within District 19.
According to Marcus Chu, CEO of ERA Singapore, two- and three-bedroom units were the clear favorites among buyers, with most buyers in their 30s and 40s. He noted that many of the buyers were upgrading from older HDB flats or condominiums in nearby areas. On the other hand, older buyers who were looking to downsize from landed properties were more interested in the larger four- or five-bedroom units.
As of November 10th, Chuan Park has emerged as the top-selling project of 2024 in terms of the number of units sold. It surpassed the 400 units (75%) sold at the 533-unit Lentor Mansion in March. However, by percentage of units sold, Norwood Grand, which was launched in October, remains the highest at 84% or 292 out of 348 units.
“Besides being the best-selling project of 2024, Chuan Park is also the fastest-selling since J Gateway, which sold all 738 units on its first day of launch in 2013,” according to Mark Yip, CEO of Huttons Asia.
This success is another significant achievement for Kingsford, as their 1,862-unit Normanton Park project sold about 600 units on the first weekend of its launch in January 2021. Notably, all units were entirely sold within 18 months.
In July 2022, Kingsford acquired the 99-year leasehold, 400,500 sq ft Chuan Park site for $890 million. The site is next to Lorong Chuan MRT Station and marks the first private condominium launch in the area since the debut of the 468-unit The Scala in August 2010.
The project consists of five blocks – three 22-storeys and two 19-storeys – and two commercial units spread across a 99-year leasehold site of 400,500 sq ft. The 916 units range from two- to five-bedrooms, with sizes ranging from 700 sq ft to 1,841 sq ft.
Prices started from over $1.5 million for a two-bedroom, upwards of $2.1 million for a 915 sq ft three-bedroom, $3.1 million for a 1,335 sq ft four-bedroom, and $3.7 million for a 1,550 sq ft five-bedroom. Chuan Park’s location in an affluent private residential enclave, surrounded by the Serangoon Gardens, Li Hwan, and Tai Hwan landed housing estates, was highlighted by PropNex’s Gafoor.
Although classified within the Outside Central Region (OCR), Chuan Park is near the boundary of the Rest of Central Region (RCR). Ken Low, the managing partner of SRI, notes that it is near “million-dollar HDB estates,” including Serangoon, Toa Payoh, Ang Mo Kio, Bishan, and the emerging Bidadari Estate. According to ERA’s research, there were around 126,000 HDB flats and 54,000 private residential units in “the Golden Triangle of Ang Mo Kio/Bishan, Toa Payoh and Serangoon around Chuan Park.” In the first 10 months of the year, 233 HDB flats were sold for over $1 million in the nearby HDB estates of Ang Mo Kio, Bishan, Toa Payoh, and Serangoon. “These HDB owners are in a good financial position to upgrade to private residential properties if they wish to do so,” Chu adds.
Chuan Park’s launch was among the most highly anticipated this year, according to Huttons’ Yip. The preview period from Deepavali Day (October 31) to November 7 attracted over 20,000 visitors, with more than 2,800 cheques collected from interested buyers ahead of the sales launch on November 10th. Initially scheduled for November 16, Chuan Park’s launch was brought forward to November 10th. “Bringing forward Chuan Park’s launch has allowed investor and homebuyer demand to spread across various new developments,” says SRI’s Low.
On November 16, three other projects are set to launch: the 552-unit Nava Grove at Pine Grove, off Ulu Pandan Road; the 846-unit Emerald of Katong on Jalan Tembusu in the East; and the 504-unit executive condo Novo Place in Tengah in the West.
Low anticipates that the robust sales at Chuan Park will carry over to the upcoming launches next weekend, building on the existing interest in these projects. “We are also seeing buyers gravitate towards other ongoing new launches,” he adds. “This momentum provides a welcome boost to an otherwise subdued 2024 market.”
The recent interest rate cuts by the US Federal Reserve — a 50-basis point reduction on September 18th and a 25-basis point cut on November 8th, with further cuts anticipated next year — have boosted confidence and demand in the real estate market. “There will be increased affordability as banks lower their stress test rates,” notes SRI’s Low. “Additionally, homebuyers will benefit from savings on monthly mortgage payments due to the reduced interest rates.”
The improved market sentiment has encouraged even those homebuyers who were hesitant during the first nine months of the year to return, says PropNex’s Gafoor. However, he does not expect all upcoming project launches to see similarly strong sales. “In addition to the development’s specific attributes, factors such as location, proximity to MRT stations, nearby new launches, and price sensitivity play a crucial role in a project’s sales performance.” To see the latest listings for Chuan Park properties, click here.…